Monthly Update

PromoEQP and the PPAI EXPO

A re-introduction to the Distributor Advisory Council.

As was previously mentioned, PromoEQP will be introducing at EXPO 2024 our new Distributor Advisory Council.

The purpose of the D.A.C. is to formally move PromoEQP from being “Distributor-centric” to becoming formally defined as Distributor-driven. The new D.A.C. will become the structure that allows distributors to guide PromoEQP’s growth and expansion.

Through your recommendations we will create the program that drives Suppliers, Service Providers, Partnerships, and Benefits available to all PromoEQP distributors. Additionally, the D.A.C. will have the ability to re-examine existing relationships and explore new options to highlight top supplier partnerships.

The creation of this committee is a long time coming. At EXPO 2023, while celebrating PromoEQP’s 10th anniversary, we were able to engage with distributors over discussing how the company begins it’s next 10 years. While a fair number of ideas made their way into reality, WAY too many ideas got lost when everyone started getting busy In February. The goal for the D.A.C. is to create not only an avenue for your voice to be heard – but to additionally establish a process ensures that good ideas get addressed and put into action.

Attendance for the opening D.A.C. meetings are available to all – even those NOT attending EXPO via a ZOOM link (click HERE for the schedule and agenda).

The final day of EXPO, January 18th at 8:30AM PT, will be the 2nd Annual Distributor Conference. There will be a Continental Breakfast and invited speakers (David Natinsky, from SAGE, and Brandon Pecharich, from Mark8media).

The simple fact is that PromoEQP has become significant because of the distributors of PromoEQP. 2024 begins by ensuring that PromoEQP never deviates from meeting your needs.

We look forward to seeing you.

Short Story, Big Picture: Social Media… still…

Welcome to the start of 2024, ready to hear that you need to be using social media to build your business again? Well…to be able to work ON your business and not always IN your business, that does require a strategic and consistent social media approach. Today’s part of the monthly PromoEQP newsletter is a short piece to help you achieve your long-term goals, aka the big picture.

No, you do not need to hire expensive influencers. No, your grandchild does not know how to create business content. I am talking about adult social media…so here are three things you can do in 2024 to organically grow your business on social media.

1. Content Strategy

   • Post content that provides value to your target audience. This could be in the form of industry blogs, product videos, or lifestyle images. Tailor your content according to the seasons or special days of the year.

   • Consistency. Establish a consistent posting schedule. Does not need to be every day, but regular and reliable content delivery helps build trust with your audience. As stated above, a mix of content types keeps your feed diverse and interesting.

2. Engagement equals Community

   • Actively respond to comments and messages from your audience. This not only shows that you value your followers but also boosts the visibility of your posts in algorithms.

   • Encourage discussions to create a sense of community around your brand. Ask questions and run polls to involve the audience in the decision-making process. People buy from people they know, like, trust, and you can build brand loyalty within this community.

3. Using Hashtags and Trends

   • Research and use relevant hashtags. Please read that again. Identify and use industry specific hashtags to increase your discoverability. This can expose your brand to a broader audience interested in picking up what you are putting down.

   • Social media platforms continually evolve, introducing new features. Stay informed about these changes and adjust your strategy accordingly. Understand how algorithms prioritize content so you can optimize your posts for better reach.

We are looking for organic growth and that takes time & effort. Be patient and stay committed. Providing value and building genuine connections with your audience with have a massive impact your business as a brand. When you start to see results and business picks up, keep going! Don’t get focused IN your business, keep working ON your business and it’s developing social media community.

PromoEQP and PPAI EXPO AGENDA

January 16th to the 18th, Lagoon GH (2nd Floor Mandalay Bay)

The dates of the PromoEQP break-out room are set — though the agenda could adjust before the official event. Throughout each day of the event the PromoEQP Conference Room WILL BE OPEN AND AVAILABLE TO ALL DISTRIBUTORS AS A BREAKROOM.

Refreshments will be made available for Day 1 & 2, though the Continental Breakfast will only be available on Day 3.

DAY 1: Tuesday, January 16th,

8:30am to 9:45am PST

AGENDA…

Day 1 of PPAI Expo: The introductory day for the new PromoEQP Distributor Advisory Board (DAC).

1. What is the DAC, and why is it now being created.

2. What responsibilities will this new council have?

3. Schedule meetings moving forward from the introduction of the the DAC.

4. The establishment of resources necessary to the DAC.

5. Creation of the process for coming to agreement.

DAY 2: Wednesday , January 17th,

8:30am to 9:45am PST

AGENDA…

Day 2 of PPAI Expo: PromoEQP Distributor Advisory Board (DAC) first day of business.

1. Supplier curation discussion.

2. Additional supplier benefits and resource needs.

3. Discussion over PromoEQP 2024 events and targeted regional engagement.

4. Identifying potential service partners and resource needs for the distributor network.

5. Open discussion for all DAC business.

DAY 3: Thursday, January 18th, 8:30am to 9:45am PST

AGENDA…

Day 3 of PPAI Expo: PromoEQP Conference

1. Continental Breakfast.

2. Full recap of the 2023 business and addressing of the DAC agenda for 2024

3. Introduction of Mark8media.

4. Invited Guest Speak: David Natinsky, SAGE.

5. Invited Supplier speakers.

PromoEQP Updates…

• TWO NEW SUPPLIERS…

  • Newell / Sanford B2B… CLICK HERE for supplier website

  • Bastian… CLICK HERE for supplier website

• The 2024 PromoEQP EQP Catalog is now available.

  • As with previous years, this catalog exclusively features EQP products. No exclusions… No conditions. Simply a straight forward catalog, featuring straight forward options, available to “Print On-Demand”. Contact SAGE for details.

• REMINDER

  • Koozie Group ordering reminder… Koozie Groups preferred method of ordering is now their web-based system. The benefit of online ordering is: Enhanced (beyond EQP) pricing options… Fewer excluded products… More transparency & Less Customer Service engagement. Simply apply the numerical part of the PromoEQP discount codes (PromoEQP- H1092) directly into Koozie’s “shopping cart” section to gain access to pricing benefits.

The Koozie ordering system will BECOME THE STANDARD method of ordering in 2024.

Click on the image for DEALS details

The final 2023 New Supplier Update.